Marketing and Lead-Sourcing Solutions for Family Businesses
Big Tree Beacon is a marketing and lead‑sourcing collective rooted in the heart of Conesus Lake, NY. We help small, family-based businesses grow by combining creative storytelling, brilliant photography, and data‑driven strategy. We transform local charm into measurable results.
From lakeside startups to established regional brands, we specialize in connecting companies with the right audiences through targeted campaigns, smart automation, and authentic community engagement. Our approach blends the precision of modern analytics with the warmth of small‑town relationships, helping clients stand out in a crowded digital landscape while staying true to their local identity.
At Big Tree Beacon, we don’t just generate leads — we build lasting connections that illuminate your brand’s path forward.
Our Values
Visibility: Here at Big Tree Beacon, we cut through the noise and darkness of mass media, helping your business become visible to the right customers.
Guidance: Let Big Tree Beacon guide your ship safely toward shore, so to speak. We’ll help you navigate strategy, outreach, and growth.
Trust & Reliability: We’re dependable and strive to provide consistent, predictable systems on which clients can rely.
Attraction: We champion your business by drawing people in. Big Tree Beacon attracts leads, attention, and engagement.
Partners, Not Clients
When small businesses help each other grow, we all grow together. Family businesses are the backbone of the small towns and villages of Western New York — and the soul of real America. We see our clients as more than customers, and we see your success as ours.
Our Process
Our core asset is exploreconesuslake.com, a flagship brand and lifestyle magazine rolled up into a convenient and snappy URL. We’ve slowly built a following across multiple platforms while aggressively marketing within targeted channels and markets. From rental apps to farm stand relationships, Facebook hobby groups and guerrilla marketing, we put our brands front and center without spamming the audience.
We start with a free consultation to learn more about your brand, your goals, and your past performance. Hit us with the SWOT analysis if you want. The biggest question we ask is: what journey do we need to take in order to generate value for your business? If we think there’s an angle, we’ll schedule a site visit at your business. We’ll take professional photos and videos and conduct interviews with you and any other stakeholders you invite. We also want to experience your work — so expect a pair of hungry and curious customers.
Our Products
What happens next? Depending on your goals and budget, it’s a veritable choose-your-own-adventure: check out our suite of marketing products and services below.
- Photo/video shoots and interviews with key stakeholders
- One-off or series of Postcards on Explore Conesus Lake
- Full-length Travel Magazine articles on Explore Conesus Lake
- Custom commercials and Facebook Live sessions
- Business anchor page and custom vanity domain hosted on Explore Conesus Lake (such as conesuslakebakery.com)
- Auxiliary business pages hosted on Explore Conesus Lake (menus, video galleries, rental applications, check-in/check-out instructions, other custom pages)
- Pinned page at the top of Explore Conesus Lake and across all its socials
- Top-focus placement in Explore Conesus Lake’s Local Shops, Attractions, Food & Drink, and/or Lodging sections
- High-traffic placement in the Featured Businesses section of the ECL Subscribe page
- Third-party app profile builds (Furnished Finder, AirBnB, VRBO, Vinted, etc.)
- Facebook, Instagram, Reddit, Mastodon, Threads, WordPress, and Email campaigns
- Boosted ads, powerful SEO, and data analytics
- Qualified lead-sourcing and referrals
Curious?
Let’s talk. Text us at (585) 484-9699 or email tyson@exploreconesuslake.com to schedule a free consultation, whether at your business or your favorite coffee shop. Look to the Big Tree Beacon for your next port in the digital marketing storm.
